Custom phone case is the coolest in the world

Published on by genzme

Lots of people confessed they were disappointed when, as many analysts predicted, Apple didn't unveil a new iPhone at its annual developers conference this week. But probably none were as disappointed as Apple fans who are still carrying around old or damaged iPhones, just waiting for the next phone to come out so that they can upgrade.

There are probably more of those people than you think. In fact, AJ Forsythe has made a whole business out of finding those folks. Forsythe is the co-founder and chief executive of iCracked, which lets users summon technicians with the tap of an app to sell or repair their broken iPhones, iPods and iPads. (Just watch out for glass splinters.) Forsythe recently joined The Washington Post's Hayley Tsukayama on the phone to talk about his simple idea. This interview has been edited for length and clarity.

I started the company about 3½ or four years ago, while I was still a junior at Cal Polytechnic. The original idea came about from personal need. I kept and still break my own phone and devices more than I need to. I've always been relatively good at building things and taking things apart and fixing things, so on about the fifth time that I broke my phone, I decided to start trying to take it apart. I ended up breaking it more than it was to begin with.

But I thought, you know, this is the coolest job in the world. So I started hanging a bunch of flyers in these classrooms around campus. That was the beauty of a captive audience.

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